Podcasts
The Morning Coffee Marketer | Episode 64
“Selling People What They Want, But Giving Them What They Need”
In this episode of the Morning Coffee Marketer, Kim, Kelly, and Mike talk about discovery what your audience wants and selling it to them. This is a great example of how to investigate the needs of your audience and how to retarget them.
Key Takeaways
0:20 – Kim is back with her dynamic duo and talking coffee and mugs.
1:00 – Kelly shares new shout-outs from listeners.
2:48 – Mike talks about the topic: “Selling People What They Want, But Giving Them What They Need” and should not be misinterpreted.
3:40 – Kim talks about selling them people your Product, Program, or Service. Kim talks about giving all you can but start by being nice, but give them what they want. Kim gives an example of a health resource.
5:20 – Mike talks about remedies within treats as an example. Mike continues into Kim’s business as a Facebook social media marketer.
8:00 – Kim talks about what her audience wants and the 10K strategy. Kim continues the exact needs of her audience and the type of information they want.
9:00 – Kim shares about her campaign and the message they want about audience building.
10:30 – Kelly talks about the audience and why they have a few seconds to see your message.
12:00 – Kim ask Mike about the hook in the Office Hours social media meetings. Mike gives more example with several things in his daily routine of giving people want they want.
16:00 – Kim talks about her Apple Cider Vinegar shot and the different things that could reach our audience with who need something similar.
18:00 – Kim talks more about discovering what your audience wants.
Mention in the Episode
The Morning Coffee Marketer | Episode 63
“Speaking with Todd Tramonte”
In this episode of the Morning Coffee Marketer, Mike Stodola welcomes Todd Tramonte to share about his real estate company and his upcoming book launch “5 Lies the will Ruin Your Real Estate Career.” This is a great episode to learn about unique strategies of marketing within the real estate industry.
Key Takeaways
0:20 – Mike introduces Todd Tramonte from Richardson Texas or the Dallas Metroplex.
2:20 – Mike talks about meeting with Todd for the first time 6 years ago. Mike talks about the time he was working in the real estate industry.
3:45 – Mike and Todd talk about the upcoming book launch. The plan is to have a talks and sale some books plus bonuses with the package gear toward Realtors.
5:00 – Todd shares the link to get more information at alistingaweek.com.
7:00 – Mike and Todd share the information on the book – 5 Lies the will Ruin Your Real Estate Career.
8:50 – Todd share what they are going to share about the book during the launch with the help of The Powerful Professionals.
10:00 – Todd shares a tip to make it into the top 40-60% more! Todd talks about the unique selling proposition. Todd talks about offering results to his audience in their industry. Todd secondly talks about the importance of mindset.
15:00 – Todd shares more on the value they will be sharing during the launch.
Mention in the Episode
The Morning Coffee Marketer | Episode 62
“Juicy Carrots with Dr. Michele Askar”
In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Kelly LeMay discuss marketing on social media with Dr. Michele Askar, a business owner at Beaver County Spinal Disc and Neurology Center. Michele shares her success after joining the 10k program. This is a great episode to learn about uniques strategies of marketing on social and digital platforms.
Key Takeaways
0:40 – Coffee talk! Kim, Mike, and Kelly talk about the week of rain. Kelly ready of the shout out and feedback from the 10k program.
2:18– Kim welcome Dr. Michele Askar owner of Beaver County Spinal Disc and Neurology Center.
3:00– Michele talks about moving her marketing strategy to social media marketing. Michele talks about using the News Paper in the early times. But the cost has gone up to attract leads and the ROI has declined.
4:39– Michele talks about how the 10K Fans program has made a difference in gain new clients and leads. Also, she gives detail on creating a “Juicy Carrot.”
5:27– Kim asks Michele to talks about what the Juicy Carrot was about. Michele says this was a guide or banner on the digital new paper. Michele talks about how this allows people to find her site.
7:00 – Michele says this allowed her to gain 10 times the ROI. Kim talks about how the 12 minute social media machine works.
8:26 – Kim asks about how many emails she is sending and how she is staying in touch with her leads.
10:00 – Mike talks about the switch to print media to online media and the cost savings. Mike shares other notable strategies Michele is doing such as niching, 3-4 follow-ups, and using one pillar or lead source.
15:00– Kim rounds out ideas of the strategies and the multiple channels. Also, join us for a free live masterclass at 3daysto10k.com.
Mention in the Episode
Beaver County Spinal Disc and Neurology Center
724-709- 7709
The Morning Coffee Marketer | Episode 61
In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Kelly LeMay discuss their weekend of enjoying the rain, unpacking, and Girl Scout Cookie. Importantly, Kim shares her annual practice of sorting through her “big rocks,” or goals for the new year. Kim talks about how this leads to huge productivity and greater goals accomplished.
Key Takeaways
0:40 – Coffee talk! Kim, Mike, and Kelly talk about being well caffeinated and enduring birthday parties, rain, and unpacking. Kelly shares helping sell Girls Scout cookies.
3:40 – Kelly talks about using social media and the power of attracting people by giving them what they want.
5:30 – Kim talks about the Special unique lemon cookie.
6:00 – Mike asks Kim to share how she uses her time and being super productive. Kim shares things to realize in working hard, but also enjoying the fruits of labor.
8:24 – Kim talks about the strategic approach to getting things done! Kim talks about sorting through the urgent and non-urgent tasks.
9:00 – Kim shares her strategic task right before New Years. Sorting the big rocks by order of importance. Kim gives examples of things in her life that she put in order for the new year.
12:00 – Kim she this puts things into perspective to execute productivity. Kim continues with scheduling out your goals to make things happen.
14:00 – Kelly talks about the 3 days to 10k program and success stories.
Mentioned in the Episode
powerfulprofessionals.com
3daysto10k.com
The Morning Coffee Marketer | Episode 60
“Power Surge vs. Power Source”
In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Kelly LeMay a discuss the difference between the Power Surge and Power Source on their 3 Day Payday strategy. The trio explains how to implement and layer the two to build up your list, and increase sales and revenue. This is a great strategy to learn for the best ROI.
Key Takeaways
0:20– Coffee talk! Kim, Mike, and Kelly talk about their love for coffee and Kim journey from Atlanta to Orlando and back! Kim shares about her trip and booking a place for an event, but learned she was at the wrong hotel.
3:20– Kim talks about meeting up with their event planner, and not being happy with the facility for the event. Kim mentions that finding a great hotel for the event. N
6:20– Kelly reads the Reviewer Shout Out form RL Dennis.
7:30– Kim talks about the Power Surge verses the Power Source.
8:00– Mike explains what the Power Surge is compared to the Power Source. Mike talks about really needing the Power Source to layer in the Power Surge as a source of revenue.
9:20 – Kim introduces the 3-day PayDay. Mike shares what the 3-day payday campaign is all about as a Power Surge. Mike talk about how to do this even without a list.
10:30 – Mike explains the details of the 3-day payday and how they are going to share this on Facebook live.
11:40– Kim has Mike breakdown strategy day by day. Mike explains they use to mention the same thing every day. But, day one is about sharing stories and how those problems were solved.
14:00– Mike explains that day two is the first sales day of the products or services.
15:00– Kim and Mike explain that on the day 3, a bonus is introduced to accelerate the sales. Kim continues with other examples for a 3-day payday bonus or incentive.
19:00– Kim and Mike talk about the incentive implemented along with a deadline
20:00– Kim shares more about member shout outs!
Mention in the Episode
The Morning Coffee Marketer | Episode 59
“Information Marketing Business”
In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Dave Dee discuss the inner workings of an Information Marketing business. Learn how to begin your journey moving from a primary business to an Info Marketing business. Also, Kim shares the money-saving tuition wavier promo code to join in on The 2 day Six Figure Summit.
Key Take Aways
1:15 – Info marketing – Taking a primary business and adding “Info-Marketing.”
2:08 – What the heck is Info Marketing? Where you take your expertise, what is working for you, your knowledge, and package it up and sell it to others.
3:45 – Creating a 6 figure business and moving from the “Core Business” to an “Info-Marketing business.” Dave talks about Kim’s business as an example.
5:00 – Other examples of Info Marketing and getting into a niche you understand to begin your Info Marketing business. Why? Because there is not a lot of research you have to do. The skills and systems are already in place.
6:30 – Michael Rosberg – Teaching tax resolution, holding events, and other tactics to generate revenue on info marketing products
10:00 – Creating Ever Green Products and webinars for an information marketing business
12:00 – Kim talks about working part-time in her very own info marketing business.
14:00 – Explaining the making of a webinar to generate 6 figures. Dave Dee talks about the Kim working on teaching about Information Marketing at The 2 day Six Figure Summit.
19:00 –Promo code – morning – to get a tuition waiver and only pay the $97 materials fee
Mention in the Episode
- Promo Code – morning
- Promo Code – morning
Website:
The Morning Coffee Marketer | Episode 57
“The Hook and Game Changer”
In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Dave Dee discuss how to execute a successful promotion. Kim shares how they collaborated on The 2 day Six Figure Summit, as Dave did commentary on the execution of the webinar. Also, Dave, Kim, and Mike share about how you can learn the “Systems” on how to generate more leads, make sales, and get referrals by design.
Key Take Aways
0:40 – Kim talks about The 2 day Six Figure Summit and the webinar
4:00 – Dave talks about creating “The Hook”, and selling tickets for the webinar.
5:45 – Mike talks about the live event they handle to promote the webinars. Kim shares the social media announcements and sharing information and links to join a live event on Zoom and Facebook Live.
8:00 – Dave talks about – The speed of implementation, and not over the top planning, but jumping on implementing that plan. Kim shares about creating a sense of urgency and scarcity on the ticketing of the event.
10:30 – Dave talks about Scarcity, Multiple Scarcity, and Real Scarcity. Also the outcome or transformation for the guests. Dave talks about overcoming objections and acquiring value.
15:00 – Kim talks about selling 14 tickets to adding 54, and after the 24-hour emails to selling out of spots for the event.
16:00 – Promo code – morning – to get a tuition waiver and only pay the $97 materials fee
18:00 – Dave and Mike share on getting more quality leads and how you could convert these leads into qualified buyers. Kim shares on their strategies or helping you learn the system for generating leads, increasing the lifetime values, and setting up a referral system.
Mentioned in the Episode
- Promo Code – morning
Website:
The Morning Coffee Marketer | Episode 56
How to Crush Your Next Promotion
In this episode, Kim talks about how you can use simple tips and tricks to make your next promotion a huge success.
Key Takeaways!
- Kim just got off a live cast with Lisa Sasevich where they talked about her Speak to Sell program because she found huge success through using it herself. They did a couple things to make this promotion a success. (0:30)
- They asked Lisa to come on to the promotion with Kim. When you can put on a live cast or a Facebook Live for your audience specifically, it makes a huge difference in your promotion’s success. (0:49)
- They only emailed about the promotion for 24 hours before the webinar. Running a 24-hour email promotion gets more people to show up to the event than if you promoted through email for an entire week prior. (1:25)
- Lisa gave a gushing introduction for herself. When you can give an introduction that gives insight to your personal story, it makes a huge difference. (2:01)
- Kim offered a bunch of ttime-sensitivecall-to-action bonuses. You need to do everything in your power to get people to move forward towards buying your product or service. You need to offer bonuses that are unique to this web cast so that people will buy into your promotion. (2:29)
- If you want to get 10,000 Facebook fans in 72 hours or less, you can visit 3daysto10k.com. (3:21)
Resources Mentioned in this Episode
Speak to Sell program by Lisa Sasevich
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 55
Kim’s Favorite Summer Reading
In this episode, Kim talks about some of her favorite books that she enjoys listening to through Audible.
Key Takeaways!
- Today, Kim is sharing a recent list that she released via Facebook Live all about her favorite summer reading that you can get on Audible. You can get a free trial and download these books for free right now if you go to PowerfulProfessionals.com/audible. (0:37)
- Building a StoryBrand by Donald Miller. This book is about aligning your story and making sure your business’s marketing is all about your story. This enables your customers to become the heroes and makes you the guide. (2:04)
- Everything by Mike Michalowicz.(3:13)
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- Profit First by Mike Michalowicz. This book is all about how to increase your company’s profits without decreasing any of the pleasurable things you do.
- The Pumpkin Plan by Mike Michalowicz. This book is all about increasing your client base.
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- The Power of Ambition by Jim Rohn. This book is a good for personal development. (4:34)
- The 10X Rule by Grant Cardone. This book is great for reminding you that you are in control of what happens in your business. (5:07)
- The Checklist Manifesto by Atul Gawande. This book is one of her all-time favorites and is written by a doctor who implemented a checklist process in his ER that has helped him and can help your business too. (6:08)
- To get two free months of Audible, check out PowerfulProfessionals.com/audible. (7:41)
Resources Mentioned in this Episode
Her book list:
Building a StoryBrand by Donald Miller
Profit First by Mike Michalowicz
The Pumpkin Plan by Mike Michalowicz
The Power of Ambition by Jim Rohn
The Checklist Manifesto by Atul Gawande
How to get two FREE months of Audible:
PowerfulProfessionals.com/audible
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 54
How Managing Your To-Do List Can Truly Bring Independence
In this episode, Kim and Mike talk to Todd Tramonte about how you can organize your to-do list so that you can start to do more of what you love doing and less of what you don’t.
Key Takeaways!
- Todd works for a residential real estate company where they help a couple hundred families buy and sell homes in the DFW, Texas area. They operate in a unique way, like a law firm or an accounting firm would, with high levels of specialization. (1:11)
- Master to-do list. He recommends that you get all of the stuff that you are trying to remember out of your head and write it down. This is your master to-do list. (3:19)
- Once you discover your superpower or your unique giftedness, you need to be doing this all the time. Try to minimize everything that keeps you in the way of doing what you do best. (4:44)
- Irritations, Tolerations, and Fascinations. Make a list of all the things in your business that you hate to do, called your irritations. Then in a different column, right down the things that you can tolerate doing, your tolerations. Finally, right down a list of all the things that fascinate you and bring value to other people when you do them, which are called your fascinations. (5:41)
- With your irritations, you need to move them into 1 of 3 categories (9:28)
-
- Automate it. Take something that you must do frequently and automate it with technology or something else.
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- Delegate it. Make someone else do the task.
- Eliminate it. Take this task and get rid of it if possible, especially if it isn’t necessary anymore to your success.
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- With your tolerations, you need to move these into 1 of the 3 categories from above: automate it, delegate it, or eliminate it. (11:41)
- With your fascinations, try and do more and more of these tasks! (12:49)
- Revisit these lists quarterly so that you can make sure that your tasks are still in the right columns. (12:56)
- Everyone has unique different irritations, tolerations, and fascinations. Don’t feel guilty about making someone else do the stuff that you despise, because that might actually be something they love doing. (14:01)
- Todd personally has delegated leading meetings that he had in his toleration/irritation columns to other people who used it as a way to grow as leaders and he got to spend that time doing more fascinating and productive things. (16:28)
- To get more information from Todd, you can e-mail him at Todd@ToddTramonte.com, you can check him out on YouTube, or you can go to ToddTramonte.com. (18:56)
Resources Mentioned in this Episode
Todd’s Info:
Todd on YouTube
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 53
How to the 10,000 Fans Program Can Work for You
In this episode, Kim and Mike talk to Bill about how he used the 10,000 fans program to get himself over 150,000 fans on his Facebook page.
Key Takeaways!
- Today, Kim and Mike talk about the 10,000 fans program. They have a training where in 3 days you can get 10,000 Facebook fans for less than a penny per fan. (0:34)
- Bill is a real estate investor and helps other investors, has written 3 books on real estate, is a member of The National Association of Experts, Writers, and Speakers, and is soon creating a new coaching and mentoring program. He currently has over 150,000 followers on Facebook because of the help from the Powerful Professionals and the 10,000 fans program. (1:03)
- He was offered the opportunity to co-write a book with Jack Canfield because of the success that his new fans brought him. (2:47)
- He advises that you do whatever it takes for you to implement the system, and you will see the results. If you follow the steps of the program, and follow through with it, you will not be disappointed. (3:40)
- He is going to be launching a new coaching and mentoring program soon and he is also planning on revitalizing his real estate mentoring system. (4:34)
- He is a living testimony to the success that this program can bring to you! (5:53)
- If you want to get in on this free training, go to 3daysto10k.com and you can sign up today.
Resources Mentioned in this Episode
The National Association of Experts, Writers, and Speakers
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 52
How to Go Above and Beyond with Clients
In this episode, Kim talks about her recent experience with Disney’s customer service and applies that to how you can correctly go above and beyond for your clients and build rapport that way.
Key Takeaways!
- One of the things that happened when she was buying tickets for Frozen on Broadway was that she wasn’t allowed to buy a group of 5 tickets in the seats she wanted, and when she did find a spot that would let her buy 5 tickets, they had no option available for her to upgrade the seats. They really missed an opportunity for her to pay more money to upgrade her seats. (1:09)
- They did not try to sell her anything before she came to the show. Most events will email you ahead of time and ask if you would like to purchase VIP parking or tickets to a pre-show event. Pre-selling is a great opportunity to have at least 5% of your audience upgrade their experience in some way, bringing more revenue into your pocket. (2:16)
- They did not make the experience up to their seat a fun one, which is usually what Disney is good at. They missed an opportunity to have fun artwork, jokes, or something interactive on display on the way to the seats in order to make the audience’s experience better. (4:08)
- Her daughter was scared of how high their seats were, and so the amazing workers there told them that they could go stand in the back so that they could enjoy the show without being scared. The house manager heard about this and worked very hard to find Kim seats to sit at on the ground level. (4:53)
- We always want to move mountains for our customers, but it is important to let them in on the mountains that we are moving for them. This makes sure that they will appreciate these scarifies more and won’t expect exceptions as the norm. (8:47)
- Let your client know that what you’re doing to go above in beyond, IS above and beyond. (9:11)
- The next time you are being asked to move a mountain, the best response is, “I’m not sure if we can do that” and then give them a reason why. Then tell them that you will look into it and see what you can do. Let them wait a minute so that they can see that what you are doing is an exception and that this cannot be the norm. (9:33)
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 51
How to Use Compilation Projects in Your Business
In this episode, Kim, Kelly, and Mike talk about how to use compilation projects to grow your business and create partnerships.
Key Takeaways!
- Kim recently just got published in a book. Bill Glazer reached out to her and asked her to contribute to his book that he was creating to benefit veteran stroke victims. (0:48)
- This book contains content from 49 of the world’s most outrageous marketers. This was a great way to create content while receiving built-in promotion for his book and his event coming up in June. (1:36)
- You can get a copy of the book at PowerfulProfessionals.com/outrageous. 100% of the sales will go to benefit veteran stroke victims. (2:49)
- You can use compilation projects in your own business to generate sales and content. This allows other people to share the work load and it allows you to get ahold of their lists, meaning more people will hear about you and your business. (3:14)
- It is also an incredible way to build partnerships with people that you wouldn’t be able to get in contact with otherwise. (5:02)
- When you get people to contribute to your projects, make sure you make them feel special. Do something to thank them afterwards. (5:31)
- To get 10,000 Facebook fans in 3 days or less for free, you can visit 3daysto10k.com. (6:11)
Resources Mentioned in this Episode
To get a copy of the book here:
PowerfulProfessionals.com/outrageous
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 50
All About the Game Changer Marketing Summit
In this episode, Kim, Kelly, and Mike talk about their Game Changer Marketing Summit and the kickoff party that is going to happen beforehand.
Key Takeaways!
- The Game Changer Marketing Summit is coming to the Newark Marriott in New York on June 6th through the 8th of 2018. This summit is for business owners who want to make 2018 their most profitable and fun year ever. (0:40)
- Nancy Cheung is the special guest for the summit. She is the director of public relations for Kevin O’Leary and is going to talk about how you can get your business in the media. (1:43)
- You can check out all of the information on the summit at GameChangerMarketingSummit.com. (2:11)
- There will be an awesome welcome party to kick off the event. It’s a nice way to break the ice and have fun before the event starts. (2:23)
- The thing that keeps people coming back to events is the community. This summit will provide a great opportunity to meet new people that are entrepreneurs just like you and will give you the chance to get great ideas from them as well. (4:47)
Resources Mentioned in this Episode
Summit Website:
GameChangerMarketingSummit.com
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 49
How to Deal with the Elimination of Partner Categories
In this episode, Kim, Kelly, and Mike talk about how you can handle the upcoming elimination of partner categories on Facebook.
Key Takeaways!
- In the next six months, Facebook has shared that they are going to eliminate the ability to target people based on partner categories, which has been an effective way in the past to reach new leads. (0:46)
- There are a lot of other ways to target people besides this feature, so don’t fret. (1:49)
- There is a lot of stress around the fact that people don’t know when exactly this change is going to be happening and how they will be able to target new leads without this feature. (2:50)
- Audience Insights. This tool is in Facebook’s ad manager and allows you to upload a list of your current best customers, and you can get all kinds of great information from that. (3:03)
- Begin to research. You can still target based on the interests of your potential leads. Do as much research as you can now, while the partner categories are still visible, so you have an idea of what your target market is interested in when this feature is taken away. (4:08)
- Get creative as to how you can get into the mind of your prospect. (5:49)
- To get 10,000 Facebook fans in 3 days or less for free, you can visit 3daysto10k.com. (6:39)
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 48
How to Simplify your Message
In this episode, Kim talks about the importance of simplifying your message to reduce stress, both you and your client.
Key Takeaways!
- You need to separate your task list into three columns: Fascinate, Eliminate, and Irritate. This organizes your tasks into things that you personally need to do, gets rid of the tasks that aren’t necessary, and delegates the tasks that are necessary but don’t interest you, for other people in your team to do. (1:32)
- This 10-minute exercise is so easy to do and will make you as an entrepreneur feel empowered and less stressed almost immediately. (2:48)
- It’s important to simplify what you are teaching your clients because they too don’t want to feel overwhelmed by what you have to say. The more you simplify, the better off they are going to be and feel. Say what all you need to say in as few steps and points possible. (3:13)
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 47
In this episode, Kim, Kelly, and Mike talk about trade show booths and how to get the most out of them.
Key Takeaways!
- These strategies that work for trade show booths also for websites, ads, or anything that involves interaction with you and your clients. (2:09)
- It’s very apparent when your booth is working or not. What people say or don’t say as they walk by says a lot. (2:33)
- Ask people questions as they walk by to engage them. You need to make sure that whatever questions you ask, you can engage with the potential client, no matter their answer. (3:19)
- It’s smart to have a reward attached to having them fill out contact information. You could, for example, have a sweepstakes going on for the people that give you their information, guaranteeing you will get a good amount of contacts at a very low cost. (4:38)
- Have a question and then have a follow up. Also, make sure to have a direct response copy with a specific call to action in your pitch. (5:21)
- It’s important to train the people who will be running your booth, giving them the proper tools they need to succeed. (8:03)
- It’s okay to have a booth without a table or to move the table to the back of the booth. This gets rid of the physical barrier and makes your booth more comfortable and approachable. (9:00)
- You could also use pop-up banners to create curiosity, interaction, and a tactile experience. (10:04)
- Instead of giving your staff regular chairs to sit on, you could give them cubes or stools to sit on instead. This still gives your staffers a place to rest but creates a more interactive feel to the booth. (11:09)
- Make sure that your booth is mystery stop shopped if you aren’t running it yourself. This way you can know what really goes on at the booth and you can make sure your staffers are doing their job. (11:47)
- Using videos and asking for a call to action or a sale at the end of your pitch is also important to consider doing. (13:04)
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 46
How to Use Hotel Hijacking at Marketing Events
In this episode, Kim, Kelly, and Mike talk about hotel hijacking and how you can use it at events to get more leads.
Key Takeaways!
- Hotel hijacking is when you target Facebook ads, when you are attending or speaking at an event, directly to that event location. You can create ads with a one mile radius and put “drop pins” all around that radius and exclude those outside the pins. (1:48)
- You can call out the attendees in the ad copy to catch people’s attention and get them to notice you at the event. (4:00)
- They ran ads ahead of the event to create buzz, and during the event, they switched the targeting to just the hotel. At the end, they customized the ads to ask if the viewers had caught Kim’s session and gave them an option to opt in. (4:58)
- These ads create familiarity, conversation, and celebrity to you and your business. (7:25)
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 45
How to Find Clarity with What You Should be Doing
In this episode, Kim talks about the steps you can take to find clarity when you struggle with wondering what you are being called to do, and she urges you to put trust in your faith through this process.
Key Takeaways!
- Kim got to catch up with her accountability partner and owner of FASTSIGNS in York, Pennsylvania, Jon Toy, while she was driving in her car. (0:28)
- Jon was recently asked to be an elder at his church. This training and volunteer time takes a lot of time and so there was no way he was going to be able to run his main business, be an elder, and run side businesses as well. He decided to focus on the church and let the rest of the components fall into place, and it worked out for the better! (1:43)
- She urges you to put trust in your faith, and everything should work out the way it is supposed to. Don’t stress about juggling everything yourself because if your put your time and energy into your faith, then everything will turn out as it should. (3:20)
- If you ever struggle with what you are supposed to be doing, she urges you to write for 10 minutes 3 times a week. Write down all that you are thinking about the specific thing you think you are called to do. You’ll find that your subconscious will give you clarity as to what you really want to do or are meant to be doing at this moment in time. Then you need an accountability partner to keep you on track. (6:25)
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 44
How to Focus on One Thing at a Time
In this episode, Kim discusses the importance of not having too many irons in the fire and how focusing on one thing at a time could change your life.
Key Takeaways!
- This past weekend, Kim went to an award ceremony to support her friend who won this year. (0:27)
- Her 5 year old daughter, Katie, made her realize the importance of focusing on only one thing at a time so that you don’t get too overwhelmed. (1:27)
- What was amazing about this conversation with her daughter: (3:02)
-
- It made her realize that she shouldn’t dismiss the things she is doing
- Her daughter completely understood what Kim was saying
-
- Kim wants you to pick one thing this week that isn’t on fire and work on it. Who knows, maybe it will change your life. (3:35)
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 43
How to Empathize with Your Client’s Objections
In this episode, Kim Walsh Phillips discusses an exercise you can use to help you empathize with your client’s objections and respond to them in a way that helps build trust and rapport in your relationship with them.
Key Takeaways!
- They had their inaugural Game Changer Marketing Summit this past weekend and it was a major success! (0:55)
- One of the exercises they worked through at the Summit was to try to relate very closely to their prospects’ objections. Here’s what you do: (1:29)
-
- Make a list of the objections your prospect might have. Some could be lack of time or money, or the need to talk over decisions with a spouse, business partner, etc.
-
- Write down a time when you were in a similar situation and you conquered that objection. This helps you to put yourself in your client’s shoes when trying to reply to their objections.
- Don’t write down your answers to these objections in marketing speech! You want to be able to emphatically relate to your clients, so speak to them in a way they will understand. This will help you build trust and rapport with your clients in the long run.
-
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 42
How to Empathize with Your Client’s Objections
In this episode, Kim Walsh Phillips discusses an exercise you can use to help you empathize with your client’s objections and respond to them in a way that helps build trust and rapport in your relationship with them.
Key Takeaways!
- They had their inaugural Game Changer Marketing Summit this past weekend and it was a major success! (0:55)
- One of the exercises they worked through at the Summit was to try to relate very closely to their prospects’ objections. Here’s what you do: (1:29)
-
- Make a list of the objections your prospect might have. Some could be lack of time or money, or the need to talk over decisions with a spouse, business partner, etc.
-
- Write down a time when you were in a similar situation and you conquered that objection. This helps you to put yourself in your client’s shoes when trying to reply to their objections.
- Don’t write down your answers to these objections in marketing speech! You want to be able to emphatically relate to your clients, so speak to them in a way they will understand. This will help you build trust and rapport with your clients in the long run.
-
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 41
The Importance of Insurance, with Jeff Kile
In this episode, Jeff Kile discusses the importance of having your business fully insured to protect yourself, your business, and your customers.
Key Takeaways!
- Kile suggests that if you are doing business online, you should have Cyber Security Insurance. This insurance protects both your and your customer’s information online and it secures your network from cybercriminals. (2:05)
- A lot of times, your business faces these threats when employees accidentally click on emails that look legitimate but are in fact not. These emails then infect the entire company’s online security. (4:07)
- Getting this cyber insurance is rather easy and pain-free. (8:26)
- There are more insurance options than people normally think of, such as Professional Liability, Management Liability, Fiduciary Liability, Crime Liability, etc. (8:56)
- To get ahold of Jeff Kile, you can email him at JKile@tga-ins.com. (12:01)
Resources Mentioned in this Episode
Jeff Kile’s Email:
JKile@tga-ins.com
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 40
How to Use Email Marketing, with Dave Dee
In this episode, Dave Dee discusses how you can utilize email marketing in your business to help it grow.
Key Takeaways!
- Dee believes that email is one of the most powerful ways to grow your business. The biggest way to make email marketing successful for you is to put your personality into your emails. You don’t want your emails to be boring! (1:32)
- Make your email like a talk show. If you can insert your personality into your emails, you make them fun to read and more likely to be responded to. (2:34)
- The most important part of your email is the frontline, or who it is coming from. If your clients are intrigued by your emails, then every time they see an email from you, they are more likely to open them and respond to them. (3:05)
- Dee has a new program coming out about email marketing called the D-Mail Marketing System. This program is being released ONLY to his subscribers next week with a discounted price. This program takes you step by step with how to write emails that really get opened and responded to. (4:30)
- To subscribe to Dave Dee, you can go to DaveDee.com. This subscription will allow you to get this great deal on his email marketing program, put you on his email list, and will give you other great downloads that can help you grow your business. (5:15)
Resources Mentioned in this Episode
Dave Dee’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 39
How to Use the 3-Day Payday System as You Jump into 2018
In this episode, Mike Stodola and Kelly LeMay discuss their 3-Day Payday system and how you can use it to grow your client base and increase your sales in the new year.
Key Takeaways!
- To go sign up for the 3-Day Payday training you can visit PowerfulProfessionals.com/3daypayday. (1:38)
- One of their clients used this training and had great success with it. From his campaign, he had both an influx of sales as well as gained new clients that continue to buy his products and services. (2:15)
- This 3-Day campaign will give your clients some skin in the game that will make them want to come back to you and your business repeatedly for more products or services. This means that the growth to your business from this 3-Day period will not end once the 3 days are finished. (5:14)
- The 3-Day Payday system is 3 emails that go out over 3 days that drive to a special offer, which could be a discount, bonuses, customization, etc. The emails are set up as such: (6:26)
-
- Day 1: Highlights a problem or opportunity for people.
-
- Day 2: Offers a solution and drives them to a sales letter page.
- Day 3: Introduces the bonus or offer.
-
- Once you have used the 3-Day Payday system, Stodola recommends that you transition into an ongoing promotion via Facebook. This way, your growth continues after the 3-Day system and keeps your clients coming back. (9:26)
Resources Mentioned in this Episode
3-Day Payday Training:
PowerfulProfessionals.com/3daypayday
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 38
How to Use Campaign Budget Optimization in Facebook
In this episode, Kelly LeMay discusses how the Facebook tool Campaign Budget Optimization can help save you time and money with your audiences.
Key Takeaways!
- Campaign Budget Optimization. This new tool on Facebook allows you to have more flexibility as to where your money is going when it comes to audiences. Facebook will analyze which audience is spending the most time and attention on your page and it will allocate more of your money to that audience rather than to one who isn’t responding as well to your product or service. (0:56)
- This is kind of a double-edged sword because it doesn’t account for the back-end sales that could come out of audiences who don’t respond to your advertising as prominently as other audiences. If this is the case for you, you can always turn off this feature so that you aren’t hurting your sales in the long run. (2:31)
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 37
How to Keep Your Audience Engaged While You Are on Break
In this episode, Kim discusses some great tools you can use to keep your business still growing while you are on vacation.
Key Takeaways!
- Kim recommends that you create your content in batches. This allows you to get out a lot of content all in one sitting, while your mind is focused on your topic. Also, batching can ensure that you can consistently post during busy seasons, such as the holidays, without having to take time out every day to plan what content you will be giving your audience that day. (2:17)
- Now, you can schedule your social media post right on Facebook! This allows you to plan ahead your posts and not worry about forgetting to hit send on your already planned content. (3:03)
- Word Swag. This is a great app that allows you to create great images for your posts, straight from your phone. (3:57)
- Meet Edgar. This app allows you to upload all of you past posts and it will recycle them for you so that your audience can get more exposure to your content and you don’t have to keep manually reposting everything. (4:49)
- ManyChat. This app allows you to send out an auto responder message for whenever you are out for the holidays or are busy. This lets people know that you are not ignoring them and that you still want to connect with them later. (5:50)
- Kim recommends that you post a picture whenever you are out. It’s a fun way to connect with your audience and let them into your life and what your plans are for the holidays. (6:25)
Resources Mentioned in this Episode
Word Swag:
Meet Edgar:
ManyChat:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 36
How to Use Weekly Video Blog Emails to Grow Your Business, with Roxanne Emmerich
In this episode, Roxanne Emmerich discusses how to use weekly video blog emails to create a relationship with your customers and expand your business.
Key Takeaways!
- Emmerich utilizes a strategy where she does a weekly video blog email where she reaches out to her customers, creates relationships, and makes sales in a way where she is presented as a real person who wants to get to know her clients. (1:12)
- With this strategy, you want to: (1:43)
-
- Start off with a limbic message, so that you can get them emotionally connected to you.
-
- Introduce what you will be teaching them in that video.
-
- Bring up the challenges that occur in order to accomplish what you are trying to teach them. At the end of this list, you need to reiterate that everyone has these challenges and they aren’t the only ones facing theses challenges.
-
- Bring up what isn’t going to work. You need to show them that the simple solution isn’t always the right one.
-
- Give them the steps on how to accomplish the task the right way.
- Explain what you will be talking about the next week, to keep them coming back.
-
- Emmerich will take just a few topics and break them down into multiple points that she can use for each video so that she can really stretch out her content and be very detailed. She then will sit down and record all of these videos in a matter of days so that she isn’t working on them year-round, saving her time and money. (5:49)
- If you are wanting to start with this strategy, she suggests that you start off by helping your clients fix their issues with their biggest “pain points,” or the things that cause them the most stress and trouble. (6:50)
- To find out more about Roxanne Emmerich and her businesses, you can visit EmmerichFinancial.com if you’re in the banking world or RoxanneEmmerich.com if not. (10:46)
Resources Mentioned in this Episode
Roxanne Emmerich’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 35
How to Utilize the Big 3, with Shaun Buck
In this episode, Shaun Buck discusses how he utilizes a concept called the Big 3 in his company and how you can use it in yours.
Key Takeaways!
- In Buck’s morning meetings in his business, he always focuses on a couple things. (2:02)
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- KPIs. Buck focuses on his company’s KPIs (Key Performance Indicators) in order to make sure that what they are doing is still giving them the performance they are wanting.
- Pieces. He looks at how many physical pieces of mail went out to customers for the past day, week, month, etc. If the number of pieces diminishes from week to week, then he knows that he needs to look into his sales and his strategies there to try and boost his revenue back up again.
-
- Big 3. Every single position in their company has a Big 3, or three main things that each person needs to do to be on top of their position. The Big 3 can change depending on a person’s job or the monthly goals of the company. This concept allows for the company to thrive and continue to grow because if everyone is doing their job, then the company will succeed. (4:42)
- Once you figure out the Big 3 for each position, make sure to reevaluate them monthly to make sure that the goals you set for your employees are still relevant. (6:52)
- Buck will be speaking at the Game Changers Marketing Summit, and to get more information about this event you can visit GameChangerMarketingSummit.com. (9:19)
- To find out more about Buck and his company, you can visit NewsletterPro.com. (9:34)
Resources Mentioned in this Episode
Game Changer Marketing Summit Website:
GameChangerMarketingSummit.com
Shaun Buck’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 34
How to Grow Your Business with Your Existing Clients, with Matt Inglot
In this episode, Matt Inglot discusses how to create strong relationships with a small number of clients in order to increase your business with them.
Key Takeaways!
- Inglot has created a system where he uses his existing clients to help grow his business. By focusing his energy on only a few clients each year, he can create real relationships that produce clients who keep coming back for more. (1:30)
- His biggest tip for utilizing these close relationships and getting more business is making strategy calls. A few times a year, he will get into contact with his clients and help show them how they can reach their goals in their businesses with the help of his company. (2:51)
- Inglot’s goal with his big clients is to get on the phone with the decision maker at least once a quarter, in order to keep giving his clients opportunities to work with him. To get these head people on the phone, he lays the groundwork with these people that he is someone of value who can help them not just superficially, this way they are more willing to give him their time. (3:44)
- This process takes a different amount of time depending on how strong the relationship is. He recommends that you try to build these strong relationships with your clients that are in the top 20% and continue to follow up with them continuously. Don’t be afraid to keep trying to build the relationship with them, even if it takes a little more time to do so. (6:36)
- To find out more about Matt Inglot and what he does, you can visit FreelanceTransformation.com. (8:46)
Resources Mentioned in this Episode
Matt Inglot’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 33
How to Use ROI Marketing in Your Business, With Justin Krane
In this episode, Justin Krane discusses how to utilize ROI marketing to help your business expand through investing.
Key Takeaways!
- Investing in Marketing. Anytime you look to invest in your company, you want to get a 3x return value. If not, it’s too big of a risk and you shouldn’t waste your money on it. You need to invest based on what results you can get out of the investment and the ability to scale your business from it. You have to look at the ROI of marketing! (1:57)
- Steps you can take after you decide utilize ROI marketing (4:57)
-
- You want to take 10% of your sales and invest it in something.
- You need to decide how long you can tie that money up for. If you are a new business, your ROI needs to take only a few weeks because you have a limited cash flow, but if you’re an established business, your ROI can take longer to reach.
-
- To find out more about Justin Krane and what he does, you can visit CashFlowGift.com. (8:11)
- On Krane’s website, he will help teach you about profits, cash flow, ROI on marketing, etc. in a painless and simple way. (8:36)
Resources Mentioned in this Episode
Justin Krane’s Website
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 32
How to Make Influencers Want to Work with You, With Tom Morkes
In this episode, Tom Morkes discusses how to get an influencer to support your product, which will help grow your business.
Key Takeaways!
- Morkes defines an influencer as anyone whose opinion impacts the opinions or choices of others. By using blogs, podcasts, social media, business owners can become influencers in their own niches. This form of marketing is called influencer marketing, and it is essentially leveraging as many influences as you can to market and sell your products for you. (2:07)
- What makes and influencer NOT want to work with you? Cold emails, or emails that are very formulaic and lack emotion, don’t make people of influence want to jump on board with you. Morkes likes to use the strategy of warming up emails, making them more inviting and personable, to gain these supporters. (3:16)
- You should ask yourself, how much is an influencer or promotional partner worth to you? Before you get involved with someone, you need to have a number in mind about how much you’re are willing to spend on a partner. (4:20)
- There are 3 things you need to think about to get an influencer to say YES! to helping you promote your product (4:59)
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- Is this a good fit for their audience? The influencer you are looking for should be able to relevantly support your product.
-
- Will this allow them to virtue signal? By associating with your brand or product, it should make the influencer look better to their friends and followers.
- How will they profit now and in the future? The influencer should be able to see how working with you will allow them to also profit from the partnership.
-
- His sequence to warm up people to working with you takes 4 steps (6:27)
-
- Follow them on their social media platforms.
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- Sign up for their newsletter or email list.
-
- Engage with them on their social media.
- Reach out and ask them if you can provide help to them in any way.
-
- To find out more about Tom Morkes and his programs, you can visit TomMorkes.com. (10:03)
Resources Mentioned in this Episode
Tom Morkes’ Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 31
How to Create a Successful Landing Page for a Marketing Event
In this episode, Mike Stodola and Kim Walsh Philips discuss how they created their landing page for their marketing event, and how you can do the same for yours.
Key Takeaways!
- You can find out all the details about their marketing event coming up at GameChangerMarketingSummit.com. This 2 day event will give you strategies on how to double your leads and triple your sales as well as other great tips and tricks. (0:56)
- With your event, you want to make sure that you are fostering a sense of community. Your event should be a place where business owners and entrepreneurs can come and be understood, and have a good time doing it! (1:38)
- It’s also a great idea to have your event in a fun place, because business owners don’t usually have time to take time off to go on vacation. Make your event a little bit of a vacation for them where they can have fun as well as further their business. (3:26)
- This event will be focused on the Game Changers and their great wealth of knowledge that they can share with you. They are going to be talking about how marketing is no longer an expense, but a profit center. (4:44)
- When creating the landing page for an event, you want to:
-
- Create a Deadline. This urgency will make people feel the need to get in on your event now rather than later. (5:29)
-
- A Call to Action Button. You want to place this above the fold and make it easy for your guests to sign up. (6:10)
-
- Bullet Points. You can make some short bullets on what people might learn at the event, in order to get them more interested. Basically, you are telling people what they are going to get out of this experience. (7:21)
-
- Who’s Going to be There? You want to let them know what big names are going to be at the event alongside the speakers. (9:12)
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- Summary of the Event. In more detail, you can explain what is going to happen at the event and what they will get out of it if they attend. (10:00)
- The Venue. Give information as to where the event will be held and some of the great amenities that come with it. (10:27)
-
- They created this website in a couple hours using Leadpages, where some people spend days creating their landing page. You can get Leadpages for free through their Powerful Professionals group here. (12:51)
Resources Mentioned in this Episode
Information about their Marketing Event
GameChangerMarketingSummit.com
Leadpages
The Morning Coffee Marketer | Episode 30
How to Make the Most out of a Marketing Event
In this episode, Kim Walsh Phillips and Mike Stodola talk about their best hacks they use when they are at a marketing event as well as some key takeaways they got from the last event they went to.
Key Takeaways!
- When Kim goes to an event, she likes to rent out a suite so that she can bring people back to it afterwards and work on building a relationship with them, outside of the marketing and sales environment. This allows her to really get to know the people at the conference with her in a more personal way, so that she can grow both her business and her relationship with them. (1:14)
- Another “event hack” that Kim has is that she gets a room on the club level, which you can get if you’re a premium member through most hotel chains. You can utilize the club level during events by inviting people to join you there for lunch, cocktail hour, etc. The ability to entertain your guests in a more secluded area is very nice especially at a busy conference. (5:07)
- When you rent a suite, DON’T use room service to cater your events because it can get very pricey. Instead cater from: (6:55)
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- Wine.com. This website allows you order your wine for cheap and you can get it shipped ahead of time to your suite.
- InstaCart. This app or online website allows you to get small finger foods for super cheap, which is all that people really want at cocktail parties.
-
- Mike was reminded at the conference of the 3 basic things that an ad needs to have: (9:27)
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- An Attention-Grabbing Headline. The purpose of this is to catch the attention of the audience and make them want to read the rest of the ad. To do this, make sure your headline includes who the product/service is for and what the outcome of using this product/service will be.
-
- An Offer. There should be an offer and a way to respond, so that they know what their next step is.
- A Deadline. You need to give them a time when the offer will expire, in order to create urgency.
-
Resources Mentioned in this Episode
Catering Websites/App
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 29
How to Use Kim’s, Mike’s, and Kelly’s Top Tools in Your Business
In this episode, Kim Walsh Phillips, Mike Stodola, and Kelly LeMay discuss their top three tools that they use in their business.
Key Takeaways!
- Mike’s 3 Tools (1:29)
-
- Infusionsoft. This is a customer relationship and marketing automation tool that allows you to collect all your leads and will automatically send out campaigns and emails to them easily and pain-free. (1:38)
-
- Leadpages. You can use this tool to create all your landing pages with little effort. You can get a free Leadpages pro account if you join their Powerful Professionals group. (6:57)
- Go Spiffy. This tool utilizes online order forms through Infusionsoft, and allows you to insert images, videos, etc. to make your forms more user-friendly and aesthetically pleasing. (7:49)
-
- Kelly’s 3 Tools (3:53)
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- Shutterstock. Facebook works directly with Shutterstock and you can plug the images directly into your Facebook Ad Manager. (4:02)
-
- PDF Converter. You can use a PDF converter to compress your PDF’s into a size that can easily be sent without losing quality on the imagery. (5:08)
- A Color Matching Plug-In. This tool will allow you to match colors super easily on anything you need to, saving you so much time. (5:50)
-
- Kim’s 3 Tools (9:04)
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- Zoom. This tool allows you to host video meetings and webinars very easily and simply. (9:11)
-
- GoToWebinar. This tool has built-in series, which allows you to opt-in people for all of your different webinar videos, and you don’t have to keep adding them with every new video. (10:26)
- Instant Teleseminar. You can use this tool to screen share whenever you are doing meetings over video. The great part about this tool is that is allows you to click on screen to make a purchase, which is very helpful when you are making your call to action. (11:11)
-
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 28
How to Utilize Facebook’s New Updates
In this episode, Kelly LeMay talks about some of the new Facebook updates that could affect your business.
Key Takeaways!
- Each week, Kelly LeMay shares in a private Facebook group with her Powerful Professional members live what’s changing in Facebook and what they need to know to keep their businesses growing. To check out this awesome Facebook Group, you can visit PowerfulProfessionals.com. (0:41)
- Facebook is now sharing more information about advertisers, and this is called their Transparency and Authenticity Efforts. Basically, Facebook will start sharing your advertising history with your viewers. This will be rolling out in Summer 2018 in the U.S. (1:21)
- Facebook is also updating Facebook Groups. They are now making it easier for you to welcome and tag new members, which increases engagement and conversation within your group. Also, group members will be able to set up Member Profiles, which will be different from your personal profile. (2:32)
- Facebook is now going to start allowing restaurants to take orders, either carry-out or delivery, through Facebook. (3:44)
Resources Mentioned in this Episode
Powerful Professionals Group
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 27
How to Get Your Business Back on Track, With Tony Grebmeier
In this episode, Tony Grebmeier discusses how you can get your business back on track by focusing on what drives you, so you can get up every day and want to go to work and succeed.
Key Takeaways!
- Grebmeier’s business sells health supplements, and he got into that line of business because he likes to be able to work one on one with people and help them, and selling supplements lets him do that. He isn’t focused on the amount of money that he can make, but about the number of lives he can impact. (2:36)
- Drainers and Drivers. Grab an 8x11 piece of paper and make two columns, one labeled Drainers and one Drivers. For 5 days, bring this paper with you everywhere you go. Anytime you do something, write it down in one of the columns, depending on what it does to your live: drains you or drives you. Whatever drainers you have, turn them into drivers or cut them out of your life, so that you can be driven and do what you do because you love it not because you feel obligated to do it. (6:28)
- By doing this exercise, Grebmeier discovered that he was built for sales, leads, and ideation. Whatever else he was doing he delegated to others so that they could be empowered and take ownership over the things on the list that he wasn’t built to do, but that they were built to do. This made his business highly successful because people are doing what they want to do, and now show up to work driven to succeed. (11:10)
- To find Grebmeier’s podcast, you can visit iTunes, or to visit his website, you can go to TonyGrebmeier.com. (12:37)
Resources Mentioned in this Episode
Tony Grebmeier’s Podcast
Tony Grebmeier’s Website
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 26
How to Utilize Facebook’s New Ad Changes in Your Business
In this episode, Kelly LeMay discusses three new ways Facebook has changed the way they allow businesses to use Facebook Ads, and how you can use these changes for the better in your business.
Key Takeaways!
- Dynamic Creative. Facebook has changed the way that they run ads so that it allows you to test different versions of your ads to see which one is most effective for your business. You can test different images, fonts, and headings all at once with this new ad design feature, and Facebook does all the work for you! (1:45)
- Lead Ads. Facebook’s lead ads send your fans to a lead form within Facebook, not out of Facebook, which is ideal for businesses who don’t have a landing page to send their fans to. Facebook has now improved their lead ads to allow you to customize the thank you page that the new lead sees right after they fill out the lead form. You can use this thank you page to present an up-sale or other marketing strategies that will maximize your leads right as you get them. (4:18)
- To get free lead pages, tips, and training, you can go to PowerfulProfessionals.com and create a free membership. (4:58)
- Reporting Plug-In. Excel now allows you to use a new plug-in called “Facebook Ads Manager for Excel” that allows you to pull real-time data from Facebook into an excel document, saving you so much time when looking at ad performance and spending. (8:25)
Resources Mentioned in this Episode
Website for Free Lead Pages and Marketing Tips:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 25
How to Utilize a 3-Day Pay Day Campaign to Get an Instant Cash-Surge
In this episode, Mike Stodola discusses how to use a 3-day email campaign to bring in a huge cash-surge into your company.
Key Takeaways!
- Any business can utilize this strategy of using a pay-day campaign. For a 3-4 day period, you can add something special to your product, put a deadline on this sale, and you will see a huge cash surge from it. (2:22)
- An easy way to run your cash-surge campaign is through emails. You can gather all of the emails from your past and current clients, and email them about this campaign in order to get the word out. (3:29)
- The steps to running a successful email cash-surge campaign are: (5:23)
-
- On day one, send an email that tells a story about a client that you want to duplicate. At the end of the story, you can leave a link where if your client is interested, they can get the same results as the person you just spoke about.
-
- On day two, send an email that is more focused on your product. Tell them about what your product or service is, and how it can add value to their lives. At the end, again you want to provide them with a link that will send them to your appointment page or Facebook page. Also, make sure your let them know about the bonus you have added to your product and mention the deadline to add urgency.
- On day three, send an email all about your bonus. This bonus could be a price discount, an experiential additive, or anything that adds something special to your product or service.
-
- You don’t want to run these cash-splurge campaigns too often, because they take away from the rare offer experience for the customer. If a sale is happening all the time, then there isn’t really a sale. Stodola recommends to do these campaigns around once every quarter. (13:02)
- It’s essential to make sure that you send all three emails, because the campaign won’t be as successful if you back out before day 3. Don’t be worried that you are annoying your clients, because they want to hear about your bonus and will be glad to hear from you. (14:30)
- If you want to get templates for these emails for free for one month, you can visit PowerfulProfessionals.com/3day. (17:33)
Resources Mentioned in this Episode
3-Day Pay Day Email Templates
PowerfulProfessionals.com/3day
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 24
How to Build Your Business from the Ground Up, with Susan Berkley
In this episode, Susan Berkley discusses how she grew her business from the ground up, and how marketing herself and her business has brought her great success.
Key Takeaways!
- Berkley used to be in radio and today has become a very successful voice over artist. When she decided to move away from radio and start her own business to help coach people on how to get into radio, she found great success. (2:02)
- Berkley realized that to become profitable in her business, she had to market herself. She was having trouble getting jobs as a professional voice over artist, but once she learned how to market herself, her business took off. (7:46)
- She has found that the key to continuing success is following the mantra that you can never know your customer enough. She makes sure that she keeps a great relationship with her customers, even as her business continues to grow. (10:46)
- When you are just starting out, don’t try to be the smartest in the room. You should try to surround yourself with people more knowledgeable and successful because these are the kinds of people that are eager and willing to help you grow your business. (13:14)
- Berkley splits her time now between her multiple businesses, with the help of her few employees, to make sure that she stays consistent with all her different business endeavors. (16:07)
- There are three ways to grow your business: (19:39)
-
- Get your current customers to buy more from you.
-
- Increase the frequency of purchase.
- Increase the value of the purchase.
-
- She also does a weekly video blog, and has found that focusing all her attention on one endeavor gets her the results she is looking for. (20:36)
- To find out more about Susan Berkley and her business, you can visit GreatVoice.com. (21:49)
- To get a free digital copy of her book The Persuasion Code, send an email to her at VoicePro@GreatVoice.com, and she’ll send you a copy. (22:43)
Resources Mentioned in this Episode
Susan Berkley’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 23
How to use Emails to Add Value to Your Customers, with Bill Gough
In this episode, Bill Gough discusses how to use emails to create personal connections with your customers, as well as how to add value to their lives.
Key Takeaways!
- Today, Gough helps coach insurance agency owners on how to add value to and communicate more with their customers. The only way you can over-communicate is if you’re being boring. As long as you are adding value to the relationship, you can’t ever over-communicate to your customers. (5:12)
- He has discovered that his business has found great success with emailing his customers because he makes sure that he is adding value to their lives. He sends emails every other week about how to add value to their lives or businesses, and not about insurance, which would be boring to them. (7:03)
- Gough has found that the best way to connect with other businesses and add value to his relationship with these business owners is by using marketing and motivational tips to help them grow their business and stay motivated. (9:11)
- Gough formats his emails in a more conversational tone. He likes to send his emails like it is a one-on-one conversation with his customers. You can still tease them with “juicy carrots” that will lead them to your personal page, but by making your emails personal, more people will buy into what your selling because you are more approachable. (10:01)
- To find out more about Bill Gough and his business, you can visit BGISystems.com. (15:59)
Resources Mentioned in this Episode
Bill Gough’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 22
How to use the Tools in Facebook to Grow Your Business, with Dustin Matthews
In this episode, Dustin Matthews, the CEO of Speaking Empire, discusses how he utilizes different tools in Facebook to grow his business.
Key Takeaways!
- Matthews uses a strategy called the “Hotel Hijack” when he speaks at events. The day before he is speaking at a place, he will run ads on Facebook within a 1 mile radius of the venue. This allows him to get more people aware of the event he is having, and because the targeting is such a small radius, this costs him next to nothing to do. (1:07)
- He also uses Facebook Live to grow his business. He pre-markets to his Facebook audiences with ads to make them aware of his upcoming videos, and then in the Facebook Live videos he does, he steers his customers to his different marketing campaigns he has going on. (3:23)
- Matthews uses challenges and contests to get people intrigued and hooked into his Facebook Lives. For example, he would do pushups in the beginning of his videos every day for 21 days as a part of a challenge he was doing. By being consistent with it, he kept the attention of his viewers for weeks. (5:35)
- To get in on free training to get 10,000 fans in 3 days, you can go to SpeakingEmpire.com/fans. (6:58)
- To find out more about Dustin Matthews and his business, you can visit SpeakingEmpire.com and to get his book you can go to NoBSPresentations.com. (7:29)
- At any point, Facebook could be taken away, so you need to secure your clients on many different platforms so that even if social media goes away, you still have your customers in your grasp. (8:04)
Resources Mentioned in this Episode
Dustin Matthews’ Websites:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 21
How to use Facebook to Grow Your Client Base, with Jason Swenk
In this episode, Jason Swenk talks about how by posting every day on Facebook, he has set himself apart from his competitors, and is building a stronger client base from it.
Key Takeaways!
- Swenk has been posting every day in order to expand his business. He has been successful using this strategy because his posts are focused on what his audience is wanting to hear about. (4:00)
- When he records his videos for the day, he doesn’t pre-write what he is going to say. He simply hits record and just sees what comes to him. He makes sure though that every video has three key points: (7:39)
-
- He sets up the problem
-
- He discusses how to overcome that problem
- He talks about successes or the failures, or there is a call to action
-
- Swenk has found that through doing this, he has set himself apart from other people on Facebook. He has gained many new customers from this because people will watch his videos and then they will want to work with him. (9:27)
- To get in on free training to get 10,000 fans in 3 days or less, you can go to JasonSwenk.com/KWP. (11:07)
- To find out more about Jason Swenk and his podcasts and videos, you can visit JasonSwenk.com. (11:32)
Resources Mentioned in this Episode
Jason Swenk’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 20
How to use Facebook to Create Personal Relationships with Your Customers, with Becky Auer
In this episode, Becky Auer talks about how to utilize Facebook to help build a relationship and trust with your clients.
Key Takeaways!
- Auer believes that you must build a relationship with your customers in order to truly be successful. By building trust with your clients and showing them that you appreciate them, you build up a good rapport with both your current and future customers. (2:03)
- Try celebrating the weird holidays that are on BrownieLocks.com, and build a marketing campaign based on it. You can utilize these wacky holidays as reason to reach out to your customers and get in touch with them. (5:35)
- Auer uses Facebook to build relationships with her customers by asking weird questions, and then people will comment on these posts, and it creates a fun way to interact with your fans. With this strategy, you can throw out a business-related question every fourth or fifth time, and then you can build strong relationships with your clients both in and out of the business setting. (8:05)
- Auer has used Kim’s training to get 10,000 fans in 3 days, and has found huge success with it. To get in on this free training, you can go to BeckyAuer.com/10kfans. (12:06)
- To find out more about Becky Auer and her business, you can visit BeckyAuer.com. (14:14)
Resources Mentioned in this Episode
Becky Auer’s Website:
Crazy Holiday Calendar:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 19
How to Use Facebook to Generate Leads for FREE, with Michael Rozbruch
In this episode, Michael Rozbruch, the founder of Tax and Business Solutions Academy, talks about how he uses Facebook to generate leads, and thereby sales, for free for his business.
Key Takeaways!
- When you are looking to increase your profit margin, you want to make sure that you have your pipeline full of potential leads. You need to have multiple marketing campaigns going at one time so that you will have multiple opportunities at once to reach new people. (2:39)
- Rozbruch has found that using videos gives him a lot of credibility for potential customers. He creates videos each month that pertain to his audience and sends them out via email to his mailing list in order to generate interest among his clients. (4:30)
- He has been using Facebook to get new leads for himself, as well as generating sales from these new leads. He gets these leads for free, so he is essentially getting sales for free, all because he utilizes Facebook for his business’s benefit. (6:26)
- To get in on free training to get 10,000 fans in 3 days for less than a penny a piece you can go to RozStrategies.com/10kfans. (7:50)
- To find out more about Michael Rozbruch and his business, you can visit RozStrategies.com/app/. (8:15)
Resources Mentioned in this Episode
Michael Rozbruch’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 18
How to use Facebook to Grow Your Audience, with Jeremy Weiss
In this episode, Jeremy Weiss talks about how he uses Facebook to add value to his fans, which in return gets him more business.
Key Takeaways!
- Weiss uses Facebook to add value to other people. Whenever he creates a post, he will tag his entrepreneur friends so that he can bring them into the conversation and add value to their businesses as well as his own. Facebook can be used to connect with people and having meaningful conversations if you utilize it correctly. (1:13)
- He also uses Facebook to leverage advertising for his events. Whenever he has events coming up, he will direct message his Facebook friends and let them know what is coming up. These short and personal invitations help to create a real relationship between himself and his fans. (5:01)
- Weiss’ business, Rise25, helps service professionals shift away from one-to-one to one-to-many services so that there is a bigger impact on their bank account and on those that they give their services to. (10:04)
- T find out more about Jeremy Weiss and his company, you can go to Rise25.com. (10:45)
- Weiss has seen great success with Kim’s training to get 10,000 Facebook fans in 3 days as well. To get in on this free training, you can go to Rise25.com/10kfans. (11:08)
Resources Mentioned in this Episode
Jeremy Weiss’ Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 17
How to use Neuroscience Selling, with Stephanie Chung
In this episode, Stephanie Chung discusses how using neuroscience selling can help you sell more to you customers.
Key Takeaways!
- Chung uses neuroscience selling, which is where you take the science behind what is in the mind of the customer when you are selling to them, and you use this data for your benefit. You focus on the customer’s brain to know how to sell to them. (2:00)
- There are 5 stages of sales: (4:05)
-
- You need to build trust and rapport with the customer.
-
- You ask the customer questions to see what they really need.
-
- Present solutions to their needs.
-
- Overcoming objections from your customers.
- Closing the deal.
-
- While you are selling, you need to make them feel good by asking them questions about themselves, which releases dopamine and oxytocin in the brain, and that makes them feel good. If they are feeling good, then they will be more likely to buy from you. (5:48)
- To find out more about Stephanie Chung, and her neuroscience of selling, you can go to StephanieChung.com. (8:37)
- Chung has seen great success with Kim’s 3 days to 10,000 Facebook fans training as well. Her new fans have given her increased credibility, branding, and she has been able to spread her message to far more people than she ever would have. (9:22)
- If you want to get in on the free training to get 10,000 Facebook fans in 3 days or less, you can visit StephanieChung.com/fans. (13:05)
Resources Mentioned in this Episode
Stephanie Chung’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 16
How to use “The Hierarchy of Persuasion” to Sell More, with Dave Dee
In this episode, Dave Dee discusses how to use “The Hierarchy of Persuasion” to sell more to you prospective clients on Facebook Live.
Key Takeaways!
- Dee uses something that he calls “The Hierarchy of Persuasion” to sell to people. On the lowest level, are features, or the components of the product. An example of this would be a free consultation. The next level up is the benefit of the feature, or what the feature going to do for your client. An example of this would be selling one-on-one, and this is where most people stop. The next level up is outcome, or what are all the benefits added up. And the highest level on the hierarchy is transformation, and this is really where selling happens. You need to focus on the emotional transformation of what your prospective customer really wants, and you can use that to your advantage when giving them your pitch. (1:36)
- Dee utilizes Facebook Live to generate leads for free. He uses a hot-button emotional topic, that your potential prospects want to hear about, to discuss each time he goes live. You also need to be entertaining and of value to the people watching. (5:42)
- He has had great success with Kim’s training on how to get 10,000 Facebook fans in 3 days or less. He has discovered that because of his new fan base, he has received more credibility in the eyes of potential prospects, more leads, and more money. (7:11)
- Dee has partnered with Kim and her training, and if you want to discover the training that shows you how to get 10,000 Facebook fans in 3 days for pennies a piece, you can go to DaveDee.com/fans. (9:53)
- To find out more about Dave Dee, you can go to DaveDee.com. (10:23)
Resources Mentioned in this Episode
Dave Dee’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 15
How to use Newsletters to Reach more Customers, with Shaun Buck
In this episode, Shaun Buck, CEO of Newsletter Pro, discusses how he uses newsletters to reach more potential customers and create relationships with them.
Key Takeaways!
- Businesses today can use newsletters to grow their business because it allows for you to reach more people than if you were only marketing through one channel. Newsletters allow you to catch people’s time and attention with something that is interesting and thereby allow you to make relationships with people that will be prosperous for your business. (2:42)
- When it comes to a newsletter, it needs to be different than your “Grandma’s Newsletter.” Write articles that will intrigue people and make them keep coming back, put memes in it, have marketing lessons, insert interesting tidbits about iconic companies, etc. to make your newsletter something that people want to read. (6:27)
- Buck’s book campaign has been very successful, and he has gotten many new leads and customers from it. He is now working on a campaign to drive new leads to a webinar where he will teach a training on how to get more referrals. (10:41)
- Buck has also had great success with Kim’s get 10,000 Facebook fans in 3 days training, and he has found that his new fan count has helped his business grow and thrive. (12:39)
- To get in on the training to get 10,000 Facebook Fans in 3 days or less you can visit NewsletterPro.com/10kfans. To find out more about Shaun Buck and his business you can go to NewsletterPro.com. (14:43)
Resources Mentioned in this Episode
Shaun Buck’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 14
How to go from “One-to-One” to “One-to-Many”, with Jon Corcoran
In this episode, Jon Corcoran, talks about how you can use Facebook and Facebook Live to expand your business, as well as how you can go from “one-to-one” to “one-to-many.
Key Takeaways!
- You can leverage Facebook to your advantage because it allows you to connect with people that you wouldn’t be able to keep in touch with otherwise, and if you share value through it, then it can lead to business. (2:15)
- Corcoran has been recently utilizing Facebook Live to help his business grow. By allowing interaction with the audience as well as its easy share-ability, using Facebook Live has become a major asset for him. (3:25)
- Corcoran has seen through personal experience that Kim’s training that shows you how to get 10,000 fans in 3 days or less REALLY WORKS. (5:28)
- He teaches people how to go from “one-to-one” to “one-to-many.” Corcoran helps people create a framework with all of their knowledge and information so that they can make a curriculum that can be duplicated over and over, allowing their business to grow more efficiently. (7:37)
- What stops people from doing this is disbelief in themselves and in their abilities, as well as lack of time because people aren’t willing to take short-term sacrifices for long-term success.
- To find out more about what Corcoran does, you can go to Rise25.com or Rise25.com/DreamProductLadder and you can download his Product Ladder that can help you realize all of the untapped revenue that is sitting in your business right now. You can also check out his podcast: Smart Revolution Podcast (11:00)
Resources Mentioned in this Episode
Jon Corcoran’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 13
How to use Facebook for Marketing, with Chris Cardell
In this episode, Chris Cardell, the founder of Cardell Media, talks about how you can use Facebook to market your business and increase your customers.
Key Takeaways!
- Businesses struggle because they don’t have enough customers. By not putting time and energy into their marketing, businesses can’t acquire new customers, and so they have trouble finding success. (1:06)
- Facebook is a great place to start your business’ marketing. If you can perfect your Facebook marketing, then you can see great success within your company. (2:17)
- The first step in creating a great Facebook campaign is to remarket to your existing customers and send people from your Facebook page directly to your website or to direct contact with you. Anyway, you can create multiple paths to get to the end result of securing a customer is what you want to aim for in your Facebook campaigns. (4:29)
- Cardell uses basic ads or video ads that send his customers from Google and Facebook to his web page, and then he lets the web page do all the work, and sell his product to the customer for him. (9:24)
- Cardell partnered with Kim on her new book Game Changer, and they will be doing a live training showing how you can get 10,000 Facebook fans in 3 days for less than a penny a piece. To join in on this live training and get the book for free, you can go to 3daysto10k.com. (13:58)
- To find out more about Chris Cardell, you can go to his website, CardellMedia.com, or you can email him at Internet@CardellMedia.com. (14:30)
Resources Mentioned in this Episode
Chris Cardell’s Website and Email:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 12
How to use Reverse Prospecting to get More Client Referrals, with Steve Gordon
In this episode, Steve Gordon, author of Unstoppable Referrals, discusses how he uses Reverse Prospecting on LinkedIn to get more referrals from his clients in an easy and risk-free way.
Key Takeaways!
- Referral marketing boils down to 2 main points (3:53)
-
- You need to ask a lot more people for referrals, even if it is uncomfortable.
- You need to follow up for a long time with those referred leads.
-
- To combat this uncomfortable action of asking your customers for referrals, Gordon came up with Direct-Response Marketing. By using lead generations and using information to his advantage, Gordon created a way to get referrals more easily with no risk to those who you were asking for the referral. (5:44)
- With LinkedIn, you can teach your clients how to use a technique called Reverse Prospecting. This is where you work with your existing clients and offer something that is valuable that could be given to your client’s business partners or friends. After they agree that they have people who need this offer, you go on LinkedIn with them, deciding who your client thinks should receive this valuable item. This way, you get a ton of new prospects that will fit the niche that you are looking for, and it is less taxing then asking for a list of referrals from your client because you are doing it with them. (9:30)
- People WANT to be served by you, and it is your duty to reach as many people as possible, so don’t be afraid to try Reverse Prospecting in your business. Remember, your best clients come from your best clients. (14:37)
- To find more information about Steve Gordon and his business, visit UnstoppableCEO.net. (15:57)
- Gordon tried the 10,000 Facebook fans in 3 days training and he found great success. By the end of the training weekend, he had gained over 10,000 fans on his page, and he was really surprised that what Kim was preaching was actually working. (17:03)
Resources Mentioned in this Episode
Steve Gordon’s Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 11
How to get 10,000 Facebook Fans in 3 Days or Less
In this episode, Kim discusses her training on how to get 10,000 Facebook fans in 3 days or less, and how it can help your business grow and succeed.
Key Takeaways!
- Why do you want Facebook Fans? (2:09)
-
- It’s great social proof. The more fans you have, the more credible you look to future fans.
-
- The more fans you have, the more fans you will get. When someone likes your Facebook page, their Facebook friends are notified about it, and so you get built in referrals without having to ask for them.
- You can reach more people around the world. These people are waiting to use your products, programs, and services, and you are doing them a disservice by not trying to connect with them.
-
- Any company can use this training to get 10,000 fans in 72 hours REALLY easily. (5:35)
- Their system is called the Social Media Cash Machine. You start off with the get 10,000 fans training, and then you get your new fans to give you their contact information using a “juicy carrot.” A “juicy carrot” is a delicious, quick, and actionable thing that people will want to get their hands on and consume. On the thank you page of your “juicy carrot,” try to sell your new lead something that will then turn them into a customer for you. (8:33)
- Promote your “juicy carrot” in the banner of your Facebook Page. And in the cover photo description, put a link to the “juicy carrot” so that you can get your new fans off of Facebook, and into your marketing and sales campaign. (12:22)
- You want to build a large fan base so that you have a better chance of getting more customers who will turn into raving fans. (17:27)
- People like to do business with those they trust, and so by building real relationships you are setting yourself up for success. So, don’t be afraid to put yourself out there, because if you do you, will reach great heights in your business. (20:51)
- If you want to get in on this free training, go to 3daysto10k.com and you can sign up today. (26:08)
Resources Mentioned in this Episode
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 10
How to use Facebook Live Videos to Grow Your Business, with Steve Sipress
In this episode, we talk to Steve Sipress about how he’s grown his business and how he used Facebook to do so.
Key Takeaways!
- Sipress grew his business by becoming a Dan Kennedy certified trainer, and once he showed that he was teaching based on a very successful person’s teaching, people started to show up and he became prosperous. (4:06)
- Every day, he records a Facebook Live video. This is one way that he connects with his clients. People will watch his videos and then from there, they will be genuinely interested in getting his help. (6:32)
- How he runs his Facebook Live videos. (8:45)
-
- He took action. When he was inspired to do Facebook Live videos every day, he immediately started doing them and stayed consistent on doing it every day.
-
- He writes a compelling title and 1-2 sentences that make the audience curious to see what he is talking about on that particular day.
-
- He right away says what he is going to be talking about and then shares something personal in order to make an authentic connection with his audience.
-
- He acknowledges when people join the live video and asks his audience if they have any questions along the way.
- It doesn’t matter how long the video is, so long as it isn’t boring. He knows it is time to end the video once people stop asking questions and start logging off.
-
- To get 10,000 Facebook fans for less than a penny a piece, you can go to Steve-Recommends.com/10k (15:05)
- To learn more about Sipress, you can visit his webpage, SteveSipress.com, or you can like him on his Facebook page, Steve Sipress, and engage in his daily Facebook Live videos. (15:40)
Resources Mentioned in this Episode
To get 10,000 Facebook Fans for less than a penny a piece
Steve Sipress’ Website
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 9
How to use LinkedIn to Build both Relationships and Your Business, with Josh Turner
In this episode, Josh Turner, the founder of LinkedSelling, discusses how he used LinkedIn to connect with people that can help his business succeed.
Key Takeaways!
- When starting out his own business, Turner found that marketing the old-school way, going to get coffee with people and going to networking events, wasn’t working. He then decided to put more focus into LinkedIn, and with this platform, he could identify and connect with the right people for his business. (3:19)
- What actually works on LinkedIn is playing the long-game and building real relationships with people. Turner used this insight and created a small business group on LinkedIn and he found that acting as a peer to these small business owners was really working for him. So, he systematized this successful group and from there, his business skyrocketed. (5:13)
- Some mistakes people make when start using LinkedIn for marketing are: (7:49)
-
- You immediately hound people that you connect with about your business and your product without making a personal connection with them.
-
- You don’t want to position yourself as someone who is going to immediately start trying to sell because this makes people put their guard up. Start off by positioning yourself as a peer, so you can gain the trust of the people you want to connect with.
- You send a connection request to someone without personalizing the note that goes along with it. By adding a personal touch to your note and making yourself have value in their eyes, you become both more approachable and valued by those you are trying to connect with.
-
- You want to be consistent with using LinkedIn. It is going to take time and multiple adjustments to see your LinkedIn success. (11:54)
- To find out more about Josh Turner, you can go to LinkedSelling.com or look him up on his LinkedIn account. (13:41)
Resources Mentioned in this Episode
Josh Turner’s Website and LinkedIn:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 8
About Kim’s New Book Game Changer
In this episode, Mike Stodola interviews Kim Walsh Phillips about her new book, Game Changer.
Key Takeaways!
- You can Get Kim’s new book Game Changer for FREE from September 25, 2017-September 29, 2017 at YourGameChangerBook.com. If you’ve missed this window though, you can still get the book for only a few dollars. (1:06)
- What is the difference between this book and the 10,000 Facebook Fans in 3 days training? (1:48)
-
- This book maps out the WHY. It tells you why you should bother to get fans and how can you use your page to get paid more money and attract more customers.
-
- There is a step by step visual tutorial on how to get 10,000 Facebook fans.
-
- There is large focus on the monetization strategy. It teaches you how to take your fans and turn them into raving customers.
- Over a dozen of the top minds in marketing shared their marketing hacks and tips as well as their experiences with Facebook. This includes Chris Cardell, Stephanie Chung, Robert Skrob, Steve Gordon, Dustin Mathews, Steve Sipress and MANY more.
-
- To get great partnerships with other business owners, you need to have a good following, and that’s exactly what the books helps you create. By having a good following, other business owners will be more likely to agree to help you out or work with you. Also, make sure you can add value to your potential partner first before asking for something in return. (6:30)
- Game Changer is first a book, then a free training, and then it contains an offer to continue with Kim and her partners to get paid to grow your email list and get more customers. (9:25)
- If you buy the book, then you get to join the book’s private Facebook group, where there will be book discussions and other cool conversations with both Mike and Kim. (10:20)
Resources Mentioned in this Episode
Where to get your Game Changer copy for FREE
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 7
How to get Followers by Interviewing, with Andrew Warner
In this episode, we talk to entrepreneur Andrew Warner about how to use interviewing to gain your own popularity.
Key Takeaways!
- Interviewing people allows for you to increase your following by bringing in people who wouldn’t normally listen to your show, but are only listening because they know your guest. This gives both you and your guest more followers. (1:08)
- How to get people to be on your show when you aren’t necessarily a big name yet. (4:00)
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- You need to make the interview useful for the person that you’re interviewing, and then they will be more likely to agree to be interviewed because it helps them out. (5:08)
- You can syndicate your content out. You can get your interviews posted on bigger publications websites as well as your own, thereby bringing the bigger publication as well as the interviewed person more recognition, making them more inclined to be interviewed by you for your show. (5:23)
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- If you ask the person your interviewing personally to promote the podcast, they will be more likely to say yes to promoting. Make sure to emphasize that by promoting the show, they too will be getting more fans in turn. (6:55)
- You can go to BotAcademy.com, and get more information on what Garner is working on right now with Facebook Chatbots. (7:55)
- His also does a podcast, and you can look him up by searching Andrew Warner or Mixergy. (9:37)
Resources Mentioned in this Episode
Warner’s Chatbot Website:
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 6
How to Create a Tribe for Your Company with Robert Skrob
In this episode, Robert Skrob, of Membership Services Inc., describes how to build a “tribe” for your company in easy and simple ways.
Key Takeaways!
- Skrob works with companies to help them create large customer “tribes.” This mentality of creating a “tribe” and not just a customer base allows companies to have life long, committed clients over customers who will just come and go and aren’t in it for the long haul. (2:58)
- How to create a tribe. (5:31)
- What is the core transformation that you customers will be going through? Market using this aspect, and you will be able to retain customers longer, charge premium prices, and create a “tribe” of your own.
- You can use newsletters, Facebook, email, print, etc. to showcase success or transformation stories from your clients. This makes your clients and their transformations the star of your company, and will in turn help you to grow your tribe. (9:26)
- To find out about transformation stories and other information on how to grow your own tribe, you can visit RobertSkrob.com. (12:15)
Resources Mentioned in this Episode
Robert Skrob’s Website
Website:
How to get 10,000 Facebook fans in 3 days or less
The Morning Coffee Marketer | Episode 5
How Nick Nanton Got To Where He Is Today
In this episode, we talk to marketing guru and best-selling author Nick Nanton about how he started off and has become a successful business owner and marketing authority today.
Key Takeaways!
- Nanton started off his success by becoming an “agent” for business people. By taking his talents from the music producing world and utilizing them in the business world, he has been able to become much more successful. (2:50)
- The Value Equation. If you want to be invited to the table, you must bring something of value first. Life is simply exchanging value with people in order to get what you need from them. (4:25)
- He gained his first huge wave of clients by writing his book Celebrity Branding You, which made way for him gain popularity because he was traveling around the country, speaking about his book, thereby building his reputation, and gaining leads. (14:02)
- Nanton believes that the best way to stand out and be successful is to be YOU. You need to be passionate about what you’re doing, because if not then you aren’t going to be as successful as you could be. (18:02)
- The simplest way to brand yourself is to be who you are and show people that YOU are the person that can help them.
- Now he has been able to take himself out of the day-to-day operations of his business and can pursue his true passions. He now works more on the creative side and gets to shape his business into what he wants it to be, while others do the day-to-day tasks for him. (21:22)
- You can go to Celebritybrandingagency.com to see more about what Nanton is doing and get ideas on how to get your branding out in the open, as well as other helpful tips. (25:48)
Resources Mentioned in this Episode
Nick Nanton’s Website:
Website:
The Morning Coffee Marketer | Episode 4
How John Lee Dumas Built His Tribe
In this episode, we talk to John Lee Dumas, of Entrepreneurs on Fire, about how he built his strong audience tribe from scratch.
Key Takeaways!
- To build an audience from scratch you need to deliver free, valuable, and consistent content. (1:43)
- Dumas has much experience with failure, learning from his mistakes, and becoming successful from it. (3:26)
- You need to create something that is not easily replicable, once you get to the point where you can take some risks. (6:27)
- You can interview success stories from people who are reputable in their niche on a blog, a podcast, or a daily Facebook Live to get more audience members off your guest’s virality. (8:37)
- Dumas built his audience by putting the spotlight on his guests, the entrepreneurs, and asking them the questions that they never get asked, like “what’s your worst entrepreneurial moment?” making them seem like a survivor. This makes your guest look good, which makes them willing to share your podcast with their audience, which, in turn, helps you grow your audience in the future. (10:30)
- Eofire.com: Dumas’ website that is a great headquarters for entrepreneurs. There are awesome free courses, podcasts, and other great tips available to help you grow as a successful entrepreneur. (13:47)
Resources Mentioned in this Episode
John Lee Dumas’ Website:
Website:
The Morning Coffee Marketer | Episode 3
How to Increase Your Customers through Your Existing Ones
In this episode, Kelly Lemay discusses how to utilize your past clients’ experiences with your business to bring in new clients who can help you grow.
Key Takeaways!
- Our best customers come from our best customers.
- Use your existing clients to boost your business. You can ask your clients if they’re comfortable to post on their personal Facebook pages about their great experiences with your business. Most of your clients are just waiting for you to ask them to do this and are more than willing to do so. Make sure to express your gratitude to your clients who do review in order to keep a good relationship with them. (3:15)
- On Facebook, when clients post rave things about you, they are essentially giving a good review of your company to their closest friends and family, who really trust their opinion. (6:07)
- Facebook Reviews. Reach out to your past clients and customers, through email, and offer them a “juicy carrot” to entice them to review your business on your Facebook Page. For example, offer a gift certificate to clients who are willing to write a review on your page. Remember to give them a deadline as well with this “juicy carrot.” (6:55)
Resources Mentioned in this Episode
Review Email Template:
Template to get more reviews for your business
Website:
The Morning Coffee Marketer | Episode 2
How to Use “Juicy Carrots” to Get More Leads
In this episode, Mike Stodola discusses how to use “juicy carrots” to bring in more leads and immediate customers.
Key Takeaways!
- This strategy can be utilized by any type of business!
- Using “Juicy Carrots”. This is a self-liquidating offer that you send out, offering a small, “juicy carrot,” that entices clients. What follows this is an immediate up-sale, creating new customers for your business almost immediately. (5:25)
- The next step from there is to get your leads into a meeting with you so that you can fast track them to the next steps to becoming a client. (7:40)
- By breaking-even in your marketing, you are essentially getting leads for free. (8:51)
- With this strategy, you consistently are bringing in large amounts of free leads from a source that you can regulate, rather than occasional free leads that you gain by accident, like referrals. (10:24)
- The price point for your “juicy carrot” depends on what your selling and what your niche is. What you offer needs to be worth 3 to 4 times more than what your offering it as, making your “juicy carrot” have more value in the eyes of the client. (11:28)
- By using this strategy, you are not only getting new leads, you are also building trust with these new clients, making them want to work with you even more. (13:08)
- We are offering right now a 3-day live training online that shows people how to get 10,000 Facebook fans in 72 hours. You can find this at 3daysto10k.com. (15:08)
- This is also a great example of a “juicy carrot”
Resources Mentioned in this Episode
3-day live training:
Website:
The Morning Coffee Marketer | Episode 1
How to Use Facebook to Get More Leads for Free
In this series, the hosts, Kim Walsh Phillips, Mike Stodola, and Kelly Lemay, will be sharing strategies that are helping their clients succeed that you can use in your own marketing, with occasional guests who will share their knowledge on what’s successful in marketing today. In this episode, you will learn about ways to make your business Facebook page a place where you can get more leads for your business in easy, and free, ways today.
Key Takeaways!
- Many clients miss opportunities to get leads in from their Facebook Pages.
- The average Facebook user is on their Facebook account 5 hours a day, and they are waiting to hear from you!
- Things you can do to your Facebook page to bring in more leads FOR FREE:
- Cover Photo. You can put a website link in your description of your cover photo. Some links could be to a “contact us” form on your website, a newsletter sign up, a blog, or a “juicy carrot” to send them out of Facebook. (4:15)
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- Contact Us Now Button. You can change this button to say anything you want it to and you can link this button to wherever you want it to go. Each week, you will also get stats from Facebook saying how many people have clicked that button. (7:33)
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- Short Description/About Us. You can put a link to your website in the short description part of your page, also known as the about us section. (8:24)
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- Long Description/Bio. You can put a link to your website or other resources in this section as well. (8:34)
Resources Mentioned in this Episode
Kim Walsh Phillips Facebook Page:
Website: